In addition, the National Football League (NFL) has named Wu the Super Bowl LII ambassador for NFL China.
The Super Bowl Live is a ten-day fan festival leading up to the Super Bowl, the most popular sporting event in the United States that draws hundreds of millions of viewers annually. Wu’s performance will take place on February 3, a day before the big football game between the New England Patriots and Philadelphia Eagles.
Wu — actor, singer and host of the hit reality show The Rap of China — is one of the country’s biggest pop stars and will be the first-ever Chinese artist to take the stage at a Super Bowl affiliated event.
A promotional image for Kris Wu's Super Bowl Live performance
The move comes as part of the NFL’s efforts to expand internationally, in particular the hot Chinese sports market.
“The NFL’s popularity in China continues to boom as fans seek new and high-quality sports entertainment experiences,” said NFL China Managing Director, Richard Young. “Kris’ involvement combined with coverage from our online broadcast partner, Tencent Sports, will certainly enhance the Super Bowl experience for our Chinese fans.”
Let’s hope Wu’s performance isn’t as cringeworthy as his Singles’ Day rap with Pharrell Williams.