This Bungee Jumping Swine Sums Up A Difficult Year for Pigs

By Bryan Grogan, January 22, 2020

1 0

Chinese netizens are up in arms after a video of a bungee-jumping pig at a tourist site in Southwest China surfaced online. The video was taken on January 18, as a marketing effort to mark the end of The Year of the Pig and to promote the opening of a bungee-jumping attraction at the site. 

Meixin Red Wine Town tourist site in Chongqing was responsible for the stunt, according to BBC News. In the video, the pig can be heard squealing, while it has also been tied up to prevent it from moving during the jump. Onlookers told local media that a number of workers had to drag the pig to the edge of the bungee jump, before pushing it off.  

Interestingly, an article from Tencent News pointed out that if the point of the article was to achieve notoriety and fame, then the scenic spot was successful, as the stunt quickly went viral on Weibo. 

According to that article, the stunt is technically legal, since laws protecting animal welfare have yet to be enacted in China. As such, the case has highlighted the need for laws that punish cruel acts like those which occurred at the tourist site. 

In response to the video, one netizen wrote, “These people are sick,” while another said, “People use animals as experimental items for entertainment. Should animals be abused if they cannot resist?"

Watch the footage of the bungee jumping pig below (VPN off)

The stunt comes after a significantly bad year for pigs in China, ironically during the Year of the Pig. African swine fever (ASF) has decimated the country’s pig population since August 2018, wiping out 40% of the country’s sow herd, according to South China Morning Post

[Cover image via @央视新闻/Weibo]

more news

This 200-year-old Sake Brand Is Coming to China, so We Tried It

Sake has become increasingly prevalent in China, as many young consumers prefer the rice-based alcohol over baijiu.

10,000 New Blockchain Companies Started in China Already This Year

More than 10,000 blockchain companies established in China despite economic recession amidst the pandemic.

2,000-Year-Old Pot of Unidentified Liquid Unearthed in China

Archeologists in Henan province discover a 2,000 year-old tomb and a full pot of mystery liquid among the relics.

Mother Reunited with Abducted Son After 32-Year Search

A toddler abducted in 1988 was reunited with his mother and father in Xi'an on Monday.

Victory for Michael Jordan After 8-Year Chinese Trademark Battle

It’s a partial victory as Chinese sportswear company Qiaodan can continue to use its logo.

Stunning Photos from the Nature TTL Photographer of the Year

Minghui Yuan picked up the Macro Category Winner.

China Bans All Wild Animal Consumption

On February 24, China banned the trade and consumption of wild animals, according to state media.

Wuhan Kids' Book Pulled Over Passage on Wild Animal Consumption

Wuhan University Press has drawn flak online for publishing a children’s book that states masked civet meat is edible.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With

Weekly updates to your email inbox every Wednesday


Download previous issues

Never miss an issue of That's Magazines!

Visit the archives