Hugo Barra, who joined Chinese electronics manufacturer Xioami in August from Google, where he was head of Android, gave a presentation to the Le Web conference in Paris this week which ably explains the Chinese tech scene to anyone interested.
As well as explaining how big players like Tencent and Alibaba acheived their success, Barra also touches on his new employer, according to Quartz:
In Barra’s telling, Xiaomi’s strength lies in taking the best from the world’s biggest tech firms and integrating them into a single model. Xiaomi adopted Apple’s tight control over design and the supply chain, Google’s ability to crank out products at great speed, and Amazon’s focus on making it easy to buy directly from the company. Together, he says, these three things make for a “low-margin business that’s sustainable.” Last year, the company sold 7 million smartphones. It is on track to sell between 18 million and 19 million this year, which is “not higher only because we can’t make more,” Barra said.
0 User Comments