Yannick Alléno to Open Terroir Parisien in Shanghai Mall

By Betty Richardson, October 10, 2017

They say prime F&B real estate is hard to come by in Shanghai, and if any further proof is needed, know that one of France's greatest living chefs, Yannick Alléno, is opening a restaurant inside a shopping mall. Albeit a very nice, newly opened one.

Alléno, who counts six Michelin stars in France – three at Pavilion Ledoyen and three at 1947 in Courcheval – will be opening Terroir Parisien inside Raffles City Changning, a mall that is host to a branch of Paulaner Brauhaus and hamburger chain White Castle, among others.

Terroir Parisien is an homage to Alléno's hometown in suburbs of the French capital, where he grew up working in his family's bistros before entering the starched tablecloth world of fine dining. Described vividly as 'casual, generous and raw,' the neo bistro has previously opened in Paris and Hong Kong earlier this year.

The menu sees tasteful and original recipes from the Paris region, which Alléno beholds as the birthplace of gastronomy – think garlic butter and parsley escargots stuffed mushrooms, humble tubs of caviar with sour cream and blinis alongside gourmet hamburgers, scallops, rilettes, etc., etc.

Alléno joins an ever-stretching list of A-list chefs who have franchised their restaurants into Shanghai, which most recently includes Pierre Gagnaire, Michael White, and Jamie Oliver (rumored).