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Moutai's Quirky Marketing: From Coffee to Hotel Rooms
Moutai is once again caught up with unconventional marketing.
by Billy Jiang, 18 September 2023
Luckin's Moutai-Flavored Latte Breaks the Chinese Internet
China's love affair with coffee culture has taken an amusing and unexpected twists.
by Billy Jiang, 07 September 2023
Chinese Couple Detained for Making Over 800 Fake Moutai Bottles
A couple have been detained and 800 bottles of fake Moutai were seized by police in Wuhan.
by Joshua Cawthorpe, 09 September 2021
Moutai Sells for RMB9 Million at Sotheby's London
A crate of aged Kweichow Moutai sold for GBP1 million in auction on June 18.
by Joshua Cawthorpe, 22 June 2021
How China's Baijiu is Entering a New Era of Innovation
China's storied liquor faces what some have called a demographic crisis as young drinkers diversify their tastes.
by Joshua Cawthorpe, 19 May 2021
That's Magazine - May 2021 Issue Out Now!
The May issue of That's are out now, in both paper-and-ink form citywide and digital PDF form.
by That's, 30 April 2021
WATCH: Famous Baijiu Brand Moutai Releases Cringeworthy Rap Song
The video features three foreigners in Guizhou's Maotai city, rapping about their love for the hard-hitting baijiu.
by That's, 09 February 2021
We Tried Baijiu Flavored Pocky and it's Surprisingly Good
We tried the new baijiu-flavored Pocky sticks and they are totally not bad.
by Joshua Cawthorpe, 17 September 2020
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