Moutai Sells for RMB9 Million at Sotheby's London

A crate of aged Kweichow Moutai sold for GBP1 million in auction on June 18.

by Joshua Cawthorpe, 22 June 2021

The Established and the Up-and-Comers in the Baijiu-verse

Get to know your baijiu brands, from the silhouette of the pinnacle to the bottom of the barrel.

by Sophie Steiner, 20 May 2021

How China's Baijiu is Entering a New Era of Innovation

China's storied liquor faces what some have called a demographic crisis as young drinkers diversify their tastes.

by Joshua Cawthorpe, 19 May 2021

That's Magazine - May 2021 Issue Out Now!

The May issue of That's are out now, in both paper-and-ink form citywide and digital PDF form.

by That's, 30 April 2021

Craft Baijiu Brand 白8 Is Changing the Baijiu Game in China

The 白8 Baijiu Launch Weekend is bringing baijiu back!

by That's Shanghai, 06 April 2021

WATCH: Famous Baijiu Brand Moutai Releases Cringeworthy Rap Song

The video features three foreigners in Guizhou's Maotai city, rapping about their love for the hard-hitting baijiu.

by That's, 09 February 2021

We Tried Baijiu Flavored Pocky and it's Surprisingly Good

We tried the new baijiu-flavored Pocky sticks and they are totally not bad.

by Joshua Cawthorpe, 17 September 2020

Derek Sandhaus on Being Drunk on Baijiu in China

We caught up with Sandhaus for a crash course in baijiu appreciation.

by Cristina Ng, 20 March 2020

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