WATCH: Famous Baijiu Brand Moutai Releases Cringeworthy Rap Song

By That's, February 9, 2021

0 0

On Monday, Guizhou-based Chinese liquor company Kweichow Moutai dropped a cringeworthy rap video about its liquor.

The video features three foreigners in Guizhou’s Maotai city, rapping about their love for the hard-hitting baijiu. Titled ‘Oh It’s Moutai,’ we knew we were in for a treat after the first line: “Call me not laowai cause I know Chinese wine (不要叫我laowai其实我懂中国wine).” 

The song is sung in Chinese with English subtitles that almost steal the show. Some of our favorites include: “wind intoxicates the nearby homes” and “fragrance has nowhere to hide.”

Check out the video below (VPN off):

For those unfamiliar with Moutai, it’s considered China’s ‘national liquor’ and is typically more expensive than other baijiu brands. Reaching up to 53% ABV, it’s also pretty lethal to consume and folks tend to love it or hate it.

READ MORE: How This Laowai Fell in Love with the Baijiu

While the state-owned – and publicly traded – company has enjoyed a long streak of success, its new rap video seems to be an obvious reach towards both China’s millennial and non-Chinese nationals.

Kweichow Moutai stock price surged in 2020. Screengrab via Google Finance

The brand dropped their new track at the right time, as Chinese families are preparing for Spring Festival feasts – Moutai is sure to make an appearance at many gatherings. However, we’d say ‘Oh It’s Moutai’ is unlikely to be playing in the background.

READ MORE: Derek Sandhaus on Being Drunk on Baijiu in China

[Screengrab via QQ]

more news

Meet the Spanish Filmmaker Capturing China in its Rawest Form

Luis Castro set out on a mission to document the lesser observed parts of China through the lens.

Moutai Sells for RMB9 Million at Sotheby's London

A crate of aged Kweichow Moutai sold for GBP1 million in auction on June 18.

How China's Baijiu is Entering a New Era of Innovation

China's storied liquor faces what some have called a demographic crisis as young drinkers diversify their tastes.

That's Magazine - May 2021 Issue Out Now!

The May issue of That's are out now, in both paper-and-ink form citywide and digital PDF form.

Disappearances and Strange Lights in China's Cursed Landscapes – China Untold

Certain places on this planet seem to have a personality of their own.

Horoscopes: January 2021

Finally, a horoscope that understands your life in China.

Maxime Tondeur on Helping Travelers Explore Beyond in China

“Looking for any excuse to get out and discover new places.”

We Tried Baijiu Flavored Pocky and it's Surprisingly Good

We tried the new baijiu-flavored Pocky sticks and they are totally not bad.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With

Weekly updates to your email inbox every Wednesday


Download previous issues

Never miss an issue of That's Magazines!

Visit the archives