Hip and “for the middle-classes” furniture label ZaoZuo recently opened its first Beijing store in 798 Art District, expanding its presence from online to offline. Since launching at last year’s Beijing Design Week, the homegrown brand has quickly amassed a following due to its focus on high-quality products at affordable prices.
Now, furniture fiends can get their fix in person at this 300sqm flagship store. The space employs a simple floor-to-ceiling grid display system, meaning that navigation is as minimal as the furniture itself. Founder Shu Wei’s use of local producers alongside international designers means that you can find the same beautiful and innovative wares here as you can online.
Deck out your pad with a ‘Jellyfish’ lamp by Note Design Studio (RMB365) or a ‘COFA’ sofa by Luca Nichetto (RMB4556), plus more – much more.
798 Art District, zaozuo.com
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