Luxury Home Decor Brand Unveils Second Store in Shanghai

By That's Shanghai, October 29, 2020

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Indigo Living, an international lite luxury home decor brand, celebrated the opening of their second store on October 22 in Shanghai’s renowned shopping district of Nanjing West Road. The new flagship showroom complements their sister heritage property on Anfu Lu and further adds to the brand’s growing global online and offline portfolio (that spans across Shanghai, Dubai, Hong Kong and Riyadh, Saudi Arabia).


Situated in one of the historical terrace houses along the previously known Bubbling Well Road, Indigo covers three floors showcasing exquisite furniture, accessories and a creative design studio. Their goal is to allow customers to live beautifully and create a living environment that reflects their own unique taste and style. 

The heritage building has undergone extensive renovations to restore it to its former glory, all whilst integrating elegant and contemporary updates. The stunning new showroom will house their fashionable, lite luxury home trends, furnishings and accessories offering customers the latest in international interior trends in which to express their individuality and create the home they’ve always dreamed of. Expert professionals, as part of their in-house design studio, will be on hand to help them curate and mix and match pieces according to their style.


Further thought and planning has gone into what the brand and store will offer and will tap into the brands tagline and philosophy, “Live Beautifully.” This mantra transcends past physical beauty and stands for living beautifully with your friends, family and community. John McLennan, Founder and Executive Chairman of Indigo, elaborates further: “The original Bubbling Well Road and surrounding homes, like Indigo, represent(ed) family and home, and we hope to continue this tradition by offering customers and the community al fresco seating in the garden, coffee, a flower market, as well as host a variety of salons, gallery exhibitions that support local artists and educational home decor and styling workshops.”

For the Fall/Winter 2020 collection, their key trends are about creating a serene space that’s easy on the eye – somewhere that makes you want to stay home.

The global mood this year has been one of retreat, and that continues into the coming seasons. Returning home now holds even more appeal, thanks to Indigo Living’s top trends for each time of year. Discover the easy urban elegance of Townhouse Chic and the calming comfort of Wabi Sabi.

Get nesting with Townhouse Chic, a look that’s warm, relaxed and versatile. Here, classic 20th century forms combine with contemporary details; curves mix with lines, metal with tactile elements and brilliant color with tranquil neutrals. The result is a collection that works anytime, anywhere.

While this look is timeless, it’s also right on trend, thanks to the pops of color that give Townhouse Chic its vibrancy. Berry tones offer a bold touch, coming through in the Gloria 3 Seat Sofa in Ruby (about RMB12,126), the Autumn Lacquered Box (RMB1,390) and Tray (RMB899) in various strawberry shades and the Leather Magazine Tote (RMB2,090) in garnet.


Bringing further warmth are autumnal shades of pumpkin and gold. The Vincci Chairs (RMB1,990 each) in Ochre velvet are instantly welcoming, pairing beautifully with the Cecile Marble Dining Table (RMB27,990) with its brushed brass legs. Also in the same inviting golden tones are the Naomi Glass Hurricane (RMB679), the Oak Frame Stool (RMB1,890), the Diamante Cushion Cover (RMB499) in Ochre and the Velva Cushion Cover (RMB379) in Mustard.

The real showstopper in this collection, however, is the painted cabinet (RMB16,490). Decorated with roses in shades of berry and dusty pink, plus verdant greenery, this cabinet will make a fresh statement in any home.

Indigo Living’s cabinets are one of the brand’s signatures, introduced each season with a new look every time. It takes 10 artisans a week to craft each one, painstakingly painting the cabinet doors by hand. With its berry-toned floral motif, this season’s featured cabinet not only speaks to the refined comfort of the Townhouse Chic trend, but it also responds to that universal desire to bring the outdoors in – which is becoming even more important as we spend more time at home.


Set the scene for serenity with Wabi Sabi, the Fall/Winter 2020 look inspired by the Japanese concept of wabi-sabi. Simple, clean lines, understated elegance and an appreciation for the natural patinas of wood, leather and metal are at the heart of this collection.

To keep this look calm and harmonious, Wabi-Sabi is presented in a range of neutral tones. Earthy browns, eggshell and sand set a low-key foundation, with shades of inky blue adding that perfect touch of color.

With this look, patterns are few and carefully chosen; the details come through in the form of tactile linens, weaves and wooden surfaces. The Grampia Snowfield Rug (RMB10,990) adds texture in dappled ash-grey, for example. Meanwhile, the natural grains of the wood table top on the Capri Large Extendable Dining Table (RMB12,490) celebrate the beauty of natural imperfections – as does the patina that forms over time with the Basel Modular Sofa (price on request), which is upholstered in old saddle nut leather.

Pieces like the Koi Fish Cabinet (RMB16,490), the Oslo Coffee Table (available in large, RMB6,590, and small, RMB5,590) and the Lucas Armchair (RMB7,290) all pay homage to Japanese roots. Shibori-inspired cushion covers – the Nihon Koi Fish Cushion Cover, the Nami Wave Cushion Covers and the Gaiyo Cushion Cover (all RMB590) – also give a nod to Japanese style.

A clean, uncluttered life is at the core of the wabi-sabi concept – something this trend caters to via a range of storage options. There’s built-in storage in the form of the Carlton Bed (RMB18,490-RMB19,990) and Charlotte Storage Ottoman (RMB5,990). And there’s open shelving for those who want to show off their stuff, including the Capri Leaning Shelves (RMB16,990) and the Bronze Sofa Console (RMB13,690).

For those yearning for a simple life and the clarity that a clutter-free home brings, the Wabi-Sabi collection is an elegant solution, offering a modern take on a centuries-old philosophy.

About Indigo Living 


For 40 years, Indigo Living have been trailblazing in the world of interiors and inspiring each and every one of their customers to “Live Beautifully.” With stores across Asia and the Middle East, they are a leading lifestyle brand known for their authentic and unique design philosophy. Sourcing coveted furnishings and accessories from celebrated international designers and creating their own furniture defined by comfort and quality, Indigo Living focus on adapting global design trends for local cultures and style values. Their suite of comprehensive design consultancy services includes home furniture rental and a host of design and styling services for property developers, designers and organizations. To find out more, visit their website.

[All images courtesy of Indigo Living]

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