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SK-II's New Ad Campaign Is Another Tribute to Single Chinese Women
This short film centers on three young women's journey of reaching out to their parents during CNY.
by Dominic Ngai, 05 March 2019
WATCH: Powerful SK-II Ad on China's Leftover Women
An emotional ad campaign from the luxury cosmetics brand is going viral for addressing China's shengnu or 'leftover women.'
by Bridget O'Donnell, 10 April 2016
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