SK-II's New Ad Campaign Is Another Tribute to Single Chinese Women

By Dominic Ngai, March 5, 2019

0 0

Following up on their successful ad campaigns about modern single women in China, SK-II released another online documentary titled Meet Me Halfway, which explores the pressure these women face during Chinese New Year gatherings. 

201902/wTRiNKO6.jpegImage via SK-II.

The short film, which was released right after the weeklong holiday, details three young single women’s (physical and emotional) journeys of meeting up with their parents for the first time after years of avoiding them during the holiday due to their relationship status. 

Through the film, SK-II hopes to inspire a dialogue between the two generations on their views of marriage, and to empower women to make their own choices and shape their own destinies.

Watch a film trailer below: (VPN off)


See more Style Radar.
[Cover image via SK-II]

more news

Bagels & Beyond: Exploring Chinese Takes on Trending Western Food

When food becomes famous, everyone in China suddenly wants to make it.

Debate Over New Gender Neutral ‘They/Them’ Chinese Character

The new character incorporates the word 'wu' which means 'none.'

WATCH: Tips for Improving Your Chinese Language Skills Ep 5

The video series explores the elements of living in China from a foreigner's perspective and tips for learning Mandarin.

WATCH: Powerful SK-II Ad on China's Leftover Women

An emotional ad campaign from the luxury cosmetics brand is going viral for addressing China's shengnu or 'leftover women.'

Delicious Lasagna and Spinach Pizza at Halal Pizza Republica in Sanya

Another pizza place has popped up with plenty of different dishes to boot.

New Serbia-Sanya Business Service Point Creates International Opportunity

The Serbia service point will be the first national service to settle in the new Sanya exchange center.

32 Haikou Events for a Fantastic Week Ahead

Don’t blame your city if you decide to stay at home this weekend.

27 Sanya Events to Spice Up Your Weekend

From cat costumes to concerts, there’s plenty to do in Sanya.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With thatsmags.com

Weekly updates to your email inbox every Wednesday

Subscribe

Download previous issues

Never miss an issue of That's Magazines!

Visit the archives