SK-II's New Ad Campaign Is Another Tribute to Single Chinese Women

This short film centers on three young women's journey of reaching out to their parents during CNY.

by Dominic Ngai, 05 March 2019

How Views on Women in China Are Changing in the #MeToo Era

Shifting gender landscapes in the Middle Kingdom.

by Erica Martin, 30 September 2018

Do Claims of 'Erasure' Taint a New Book on Leftover Women Beyond Repair?

We examine the work of Roseann Lake and Leta Hong-Fincher in the wake of a Twitter controversy about Lake's new book, Leftover in China.

by Erica Martin, 30 March 2018

We Spoke with the Agency Behind SK-II's Emotional Ad Campaigns

Forsman & Bodenfors, the Swedish agency behind last year's viral SK-II 'Marriage Market Takeover' commercial, talks with us about their emotional new ad and future plans.

by Allison Bew, 05 July 2017

WATCH: 'The Expiry Date,' a New Film from SK-II

Following the viral success of last year's 'Leftover Women' ad, SK-II returns with a new film on age-related pressures faced by Asian women.

by Bridget O'Donnell, 27 June 2017

China Ranked 99th Best Country in the World for Women

Out of 142 countries surveyed, China earned a rather disappointing 99th place ranking in the 2016 Global Gender Report.

by Bridget O'Donnell, 04 December 2016

WATCH: Powerful SK-II Ad on China's Leftover Women

An emotional ad campaign from the luxury cosmetics brand is going viral for addressing China's shengnu or 'leftover women.'

by Bridget O'Donnell, 10 April 2016

How Views on Marriage Are Changing For China's Singles

From Marriage Markets to Dating Apps With Some of China's 200 Million Singletons.

by Dominic Ngai, 13 February 2016

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