China's Hottest Trends of 2017

By Dominic Ngai, December 28, 2017

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201712/year-in-review-logo.jpgThose of us living in China might have been spared the tumultuous drama that our US counterparts have experienced in 2017, but like always, the Middle Kingdom has had its own fair share of attention-grabbing headlines. From the boom of shared bikes to a presidential visit from The Donald, our team has put together a list of 2017’s most unforgettable viral stories, recounting major events that defined the worlds of sports, tech, arts, fashion and food. Here’s to another year of eclectic, weird and wonderful life in China, we wouldn’t have it any other way. 

For more, follow our full 2017 Year in Review coverage. 

A look back at the year in Chinese lifestyle trends and events.

E-Commerce Shopping Holidays

Jack Ma
Who has time to find a new boyfriend or girlfriend on Singles’ Day? November 11 is now all about buying a new iPhone, handbag or even a refrigerator! For e-commerce giant Alibaba, the annual shopping extravaganza generated a whopping RMB168.2 billion in sales – a 39 percent increase from 2016. Rock on, Jack Ma! If you missed out on those sweet 11/11 deals, no worries — there are plenty of other shopping festivals these days, including 3/1, 6/18, 8/18, 12/812/12 and Amazon Prime Day.

Victoria's Secret

Victoria's Secret Fashion Show 2017
The American lingerie brand made a big splash in China in 2017 with the opening of two flagship stores (in Shanghai and Chengdu) and the 'Hai playing host to this year’s Victoria’s Secret Fashion Show, which saw dozens of models descending upon the city to walk the runway at the star-studded event (those who got a travel visa did, anyway) in November. Jane Zhang, Harry Styles and Miguel provided the entertainment, but it was Shanghainese model Ming Xi, who stole the show when she took a tumble during her walk. (Ouch!) Taylor Swift and Katy Perry were previously rumored to be part of the performance lineup as well, but couldn’t make it in the end… because there would be too much ‘bad blood’ on stage, right?

Luxury and Streetwear Crossovers

Luhan Superme
The fashion world has seen many crossovers between luxury and street fashion labels in recent years, but Louis Vuitton and Supreme’s collaboration, which debuted at the Paris Fashion Week in January, took things to another level. After Luhan was seen wearing a limited edition red hoodie with the LV monogram and Supreme box logo, the asking price for the item on eBay went up to USD25,000 (about RMB165,000), or nearly 30 times its retail price. Thanks, Luhan… 

KOLs (Continue to) Strike Gold

KOLs in China
An increasing share of the marketing budget of brands in China has gone to hiring KOLs (key opinion leaders), who have millions of followers across different social media platforms, as their spokespeople. High profile brands like Jaeger-LeCoultre and New Balance, for instance, have tapped internet sensation Papi Jiang to head up their advertising campaigns this year. Expect more to come in 2018.

For more 2017 Year in Review coverage, click here.

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