Tap That App is a monthly segment where we feature an app our editors think is cool.
There are video apps that make everything look flawless. And then there is Kwai.
Described by the Wall Street Journal as “a medium for those in less-developed parts of China to share what they find relevant or amusing,” Kwai gives us first-tier city slickers a chance to peek outside our bubble at the wide world beyond. If you’ve never traveled to rural China, this is the next best thing.
Setting up an account may require some help from a Mandarin-speaking friend, but once you’re on the platform the app is easy to navigate. Bypass the ‘Nearby’ button (which tends to draw a lot of creeps) and head straight to ‘Explore,’ where you’ll find thousands of top-rated video clips – some entertaining, some painfully dull – filmed by users across China.
Examples of duller clips we encountered: a Meituan delivery guy eating lunch; six pans of hongshao rou steaming in a kitchen; someone cleaning a shoe with toothpaste. And the entertaining: a PLA soldier doing the Macarena; houses built entirely of corncobs; an inside look at Beijing’s new international airport, filmed by construction workers on the scene.
If you think you can compete with clips of farmers harvesting sunflowers or five-year-olds hand-pulling noodles, then consider posting a video of your own. If not, just sit back and watch. You might find rural Chinese humor more relatable than you think. Or, as Kwai’s website so eloquently puts it, you might “Wow for the same rainbow and upset by the same traffic jam.”
Kwai is available for both iPhone and Android devices. Visit kwai.com for more info.
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