category
Moutai is once again caught up with unconventional marketing.
by Billy Jiang, 18 September 2023
China's love affair with coffee culture has taken an amusing and unexpected twists.
by Billy Jiang, 07 September 2023
Get to know your baijiu brands, from the silhouette of the pinnacle to the bottom of the barrel.
by Sophie Steiner, 20 May 2021
China's storied liquor faces what some have called a demographic crisis as young drinkers diversify their tastes.
by Joshua Cawthorpe, 19 May 2021
The May issue of That's are out now, in both paper-and-ink form citywide and digital PDF form.
by That's, 30 April 2021
We tried the new baijiu-flavored Pocky sticks and they are totally not bad.
by Joshua Cawthorpe, 17 September 2020
We caught up with Sandhaus for a crash course in baijiu appreciation.
by Cristina Ng, 20 March 2020
"Psst hey, hey you middle-aged adult, I have this candy-flavored hard liquor, wanna get into my creeper van?"
by Barnaby Lofton, 20 December 2019
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