Beijing KFC Uses Facial Recognition to Predict Food Orders

By Justine Lopez, December 26, 2016

2 0

Ordering fried chicken in Beijing just got a whole lot easier. (Not that it was all that difficult in the first place.) At one Beijing-based KFC you no longer even have to say your order out loud. A super high-tech facial recognition system will predict it for you by simply scanning your face, TechCrunch reports. 

We’re not sure if this is really cool or really creepy.

The machine scans customers' faces to detect things like age, gender and facial expression. By analyzing these features and inferring a person's mood the system is said to be able to predict orders.

According to a Baidu press release, the technology will likely instruct a man in his early 20s to order “a set meal of crispy chicken hamburger, roasted chicken wings and Coke for lunch," whereas a woman in her 50s will be offered a “porridge and soybean milk for breakfast.”

Sounds a bit iffy if you ask us. 

Once a customer has used the new ordering system a database will store previous orders in order to better predict ordering behavior during future visits. 

READ MORE: KFC Opens Fancy Robot-Run Restaurant in Shanghai

“If the consumer visits the store again and takes a picture with the machine, it will be able to recognize his or her face and show the previous purchase history, remember the customer’s dining habits, and help to place an order faster,” said Wu Zhongqin, deputy director of the Institute of Deep Learning of Baidu Inc.

KFC has grand plans to roll out the AI technology to other stores around China in order to provide customers with a more exciting dining experience. 

[Image via]

more news

The Southern Fish Brings Soul-Affirming Hunanese to Xicheng

The Southern Fish serves a variety of fiery Hunanese dishes in its slick new Baitasi location.

10 Places to Drink Outside in Beijing (2017 Edition)

The heat, rain and smog won't deter us from spending our summer days drinking on Beijing's best rooftops and terraces.

Hatchery Brings Auckland-Based Bird on a Wire (aka Fancy KFC) to Beijing

Now, Beijingers can enjoy their very own fancy KFC at Hatchery, which is hosting the Auckland-based chicken chain in its Dongsi location.

We Tried 7-11’s New Rice Noodle Rolls and Lived

What we found may surprise you…

Getting Moderately Deep With... The Owner of a Noodle Restaurant

In our series 'Getting Moderately Deep With...' we ask a food vendor tough questions. Well, sort-of tough.

Cocoro: Coffee and Cookies On-the-Go in Guomao

The takeaway spot - in Jianwai SOHO - offers a quick caffeine (and sugar) boost.

Beersmith Gastropub: When CBD Stands For 'Central Beer District’

A brewery in the CBD is just like a brewery anywhere else, but more CBD-esque.

Sproutworks Brings Affordable, Healthy & Tasty Cuisine to the Heart of the CBD

Popular Shanghai-based food chain Sproutworks has finally made its way to the capital.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at ThatsBeijing for events, guides, giveaways and much more!

7 Days in Beijing With

Weekly updates to your email inbox every Wednesday


Download previous issues

Never miss an issue of That's Beijing!

Visit the archives

Get the App. Your essential China city companion.