Accor Brings Legendary Montreux Jazz Festival to China

By That's, September 13, 2023

ALL – Accor Live Limitless, the lifestyle loyalty program of Accor, has announced an exciting collaboration with the legendary Montreux Jazz Festival China, set to captivate music enthusiasts at the stunning Fairmont Yangcheng Lake this autumn.

Left: Joyce Peng Peng, CEO of Montreux Jazz Festival China

Right: Ken Wong, Chief Brand & Commercial Officer of Accor Greater China

From September 27 to October 2, the second edition of Montreux Jazz Festival China promises an unforgettable gathering of music, featuring 30 local and international bands, showcasing over 140 talented musicians from 20 diverse countries, and presenting a total of 35 sensational live performances across various genres, including jazz, rock, pop, folk, reggae, funk, and electronic.

The lineup for the festival is nothing short of extraordinary, boasting renowned global artists such as six-time Grammy-nominated guitar legend Mike Stern, Grammy-nominated jazz sensation Gretchen Parlato, and Swiss pop sensation Bastian Baker.

Additionally, Chinese music talents like Hong Kong's 'Godfather of Jazz' Ted Lo, two-time harmonica world champion Cy Leo, electronic duo Wanglei & Yile, and urban music group Project Ace will grace the stage.

Mike Stern

Gretchen Parlato

Kokoroko

Bastian Baker

Dirty Loops

Jessiquoi

StevansProject Ace 王牌计划

简迷离

Charles's Trio

Together, they will create immersive, limitless experiences for music aficionados, hotel guests, and ALL members at Fairmont Yangcheng Lake.

As the official partner of Montreux Jazz Festival China, ALL is committed to providing experiences that extend beyond traditional hotel stays. With shared European origins, the Montreux Jazz Festival, which has a 57-year history in Switzerland, not only celebrates music but also combines international art, culture, and culinary delights.

ALL members attending the festival will receive exclusive privileges and surprises, including access to the open bar at the VIP Lounge, delectable snacks from Fairmont Yangcheng Lake, reserved seats for highlight performances, VIP reception services, exclusive gifts, and fast-track access.

Additionally, ALL will sponsor an ALL-titled stage on October 2, featuring captivating performances by top bands from around the world. ALL members can also indulge in special benefits like backstage tours for intimate interactions with their favorite musicians.

Notably, the music festival has been included as a highlight event of this year's Shanghai Tourism Festival.

From August 28 to September 22, guests staying at Accor's eligible hotels in Shanghai, Jiangsu, and Zhejiang, and subscribing to the ALL loyalty program, will have the chance to win exciting prizes, including a one-night stay at Fairmont Peace Hotel, complimentary drinks and seats at the hotel's renowned Jazz Bar, and tickets to the upcoming Montreux Jazz Festival China.

To learn more about the promotion and discover more exciting details, search 'ALL' on WeChat.

Ticket sales are open NOW for the Montreux Jazz Festival China. Scan the QR code to secure your spot and seize your chance to an unforgettable lakeside music experience.

Globally, ALL and Montreux Jazz Festival have enjoyed a longstanding relationship since Accor's official partnership with the music event in 2018 at Fairmont Le Montreux Palace. This is the second edition of Montreux Jazz Festival China, after the inaugural event at Accor's Sofitel Hangzhou Westlake in 2021.

Now coming to Fairmont Yangcheng Lake, an idyllic 120-square-kilometer lakeside resort just 60 minutes from Shanghai and 30 minutes from Suzhou, it carries forward the tradition of a 'lakeside music festival.' The hotel's expansive grounds include Sunset Dew Park and Yuefeng Island Organic Farm, providing an enchanting backdrop for the festival's four stages, where attendees can revel in nature and participate in various outdoor activities while enjoying top-level amenities and exquisite all-day dining.

Join ALL – Accor Live Limitless this autumn at Fairmont Yangcheng Lake for one of the great world musical events, Montreux Jazz Festival China!