If you can measure a nightclub’s success by the number of hands waving in the air ‘like they just don’t care,’ Sector’s doing great. The Nanshan club’s giant ‘Mainroom’ dance floor is packed on the Friday we visit.
In the middle of the dance floor, head-bobbing and swaying intensify as the DJ takes stage. He eggs the audience on.
“Put your hands in the air!”
Not original, but it works. Hands wave to the rhythm of the music, while mist, multicolored lights and the occasional spray of confetti rain down.
In the smaller ‘Underground’ room, we order drinks – whiskey and soda (RMB45), vodka and orange (RMB35) – which taste as likely to keep you hydrated as lend a buzz.
The ‘Underground’ has no jumping crowds, just lone dancers grooving to the tunes of another DJ, with the club’s lounge area offering refuge for those cooling down.
Unlike many clubs, Sector boasts ample space for both chatting at a normal volume and dancing. In general, the decor — reflective black walls and dim lighting — doesn’t draw attention to itself, and customers aren’t required to buy drinks. It leads to a focus solely on the music, which marketing director Ray Zhu says has led to the formation of a ‘community.’
Weekend acts can attract enormous crowds, with turnout for DJ Madam X so high, the club had to close for the evening.
Zhu is undaunted, with a confidence that’s backed up by the club’s popularity. Sector has already built a reputation for its electronic music: so long as the DJs keep playing, the crowds will come.
Price: RMB150-200
Who’s going: university students, EDM lovers
Good for: top-notch DJs, dramatic beat drops
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