From March 18 to 25, Shenzhen was overrun with poshly overdressed, modishly underdressed and, in some instances, minimally dressed individuals proudly sporting colorful badges. And models – lots and lots of models.
Held in a 6,000-square-meter area in OCT Harbour, Shenzhen Fashion Week 2016 drew large crowds to its parade of glamour. Part of Guangdong Fashion Week, which also had a sister event in Guangzhou running from March 20 to 28, confident black signs could be seen from miles away, guiding visitors to the main entrance.
Organizers, designers, models and guests gathered under the overcast sky to adjust their outfits and pose for photographers before heading inside to the catwalks. Popular brands like Marisfrolg and Betu showcased their designs alongside promising newcomers, while showrooms located in the futuristic OCT Design Museum gave visitors a chance to steal a closer look at some of the creations spotted on the runway.
Despite the rather hostile weather, the event attracted well over 10,000 visitors, proving once again that nothing can stand in the way of a designer handbag. With the city home to over 3,000 garment companies and the value of its clothing exports totaling a whopping USD10 billion in 2014, Shenzhen has all the potential needed to embark on the treacherous and glitter-filled journey to Asian fashion scene domination. Here, we’ve picked out some of the highlights from the eight-day extravaganza.
That's PRD can confirm that our nearest neighbor in the solar system, the moon, made an appearance at Shenzhen Fashion Week.
As expected, there was a catwalk on site.
Myscissors showcased a hip take on the classics.
More Myscissors madness…
Zhijiansha presented a colorful Japan-inspired collection.
And colorful it was...
Betu's new collection was a mixture of nerdy and chic.
Carmen used silk gowns as centerpieces of their collection.
[Photos by Mike Jordan]
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