On March 9, at ITB Berlin 2016, the Althoff Hotel Group announced a cooperation agreement with Chinese hotel group Plateno to bring the Ameron Hotel brand to China.
Over the course of the next five years, there are plans to open 10 Ameron Hotels in the PRC, with the first one opening in 2016 or early 2017.
“For our company, the step into the Asian hotel market is an extremely important one and we have found our perfect partner in Plateno. In the next two years, hotels should follow in the metropolises Shanghai, Peking and Hong Kong”, says Thomas H. Althoff, founder and CEO of the hotel group of the same name, which includes the Althoff Hotel Collection brand, as well as the Ameron brand.
The Chinese Plateno Group currently is leading the Chinese hotel market with more than 3,700 hotels in more than 300 cities, 22 brands. For Plateno Founder Alex Zheng the brand Ameron holds great potential for the Plateno lifestyle lab in its effort to increase its appeal for fashion forward young urban travelers.
For our Guangzhou readers, you may recall that earlier this week we reported that Plateno Group is also the brand partner for the new Hampton by Hilton Guangzhou Zhujiang New Town.
0 User Comments