Kicking off this Friday, May 16 and running all the way through June 29, the inaugural PAC Festival marks the beginning of a vibrant celebration that blends art, culture, and gastronomy into the urban fabric.
The festival will feature over 100 curated events in collaboration with renowned communities such as the Silver Salt Market, GOGO Shanghai, Shanghai WOW!, Zebra Magazine, and Tigerhood.
Highlights include yoga salons, urban cycling, pet-friendly fun, open-air film screenings, and the French Fête de la Musique.
Each offering is designed to embody PAC’s philosophy of 'effortless living' (自在生活), fostering authentic connections and redefining urban leisure through art, movement, and shared experiences.
Park Avenue Central (PAC)
Nestled in the heart of Jing’an District, at the intersection of Changde Lu and Wuding Lu, PAC is the flagship commercial complex of Singapore's Keppel Limited.
It reimagines urban spaces by bringing Singapore’s nature-inspired design to Shanghai’s lively heart, blending open-block architecture with lush greenery.
With both open-air retail streets and a contemporary enclosed mall, PAC creates an urban oasis designed for unrestrained living.
Integrating organically into the surrounding neighborhood, visitors can meander through green pathways, multi-level terraces, and nature-inspired communal spaces.
PAC cultivates a welcoming urban retreat where visitors can momentarily escape the city’s hustle and rediscover life’s simple pleasures.
More than just a retail destination, PAC serves as a dynamic lifestyle hub, curating a mix of fitness studios, flagship boutiques, cultural entertainment, and chef-driven gourmet dining.
Through three key approaches—mimicking nature, immersive greenery, and warm textures—it creates a seamless connection between people and their surroundings.
The goal? To make everyday spaces feel open and inviting, fostering comfort—the perfect spot to unwind, connect, and enjoy the pulse of the city.
A Thoughtfully Curated Mix of Shops & Services
PAC’s retail strategy focuses on quality over quantity, handpicking tenants that raise the bar for Shanghai’s lifestyle scene. From high-end dining to wellness and sports, every offering is designed to exceed expectations.
The dining lineup highlights Shanghai’s evolving food culture, featuring Zi Fu Xiao Guan, modern Chinese...
... Uni Sushi, Japanese omakase by a master chef...
... Pomodoro, reimagined Italian from a heritage group...
... Sultan, elevated Turkish casual dining...
... and Tvino, the city’s first Spanish wine tavern. It’s a global culinary journey—no passport required!
UK Illustrator Daniel Frost’s First Installation Exhibition in China
Renowned British artist Daniel Frost makes his China debut with an immersive installation exhibition at PAC.
Known for his whimsical Nordic aesthetic and dreamlike visual storytelling, Frost presents Wandering Through Times—a poetic exploration of urban life through suspended moments.
Renowned British artist Daniel Frost
The exhibition transforms PAC's spaces into a walkable storybook, where Frost's signature minimalist characters navigate surreal landscapes frozen in time.
Visitors move through scenes blending London's urban textures with Shanghai's rhythmic energy, discovering how stillness and motion coexist in modern cities.
Rediscovering the Joy of City Life
"Cities thrive on connection. This event series is about bringing people together—through food, music, movement, and shared moments—so everyone can shape their own perfect day."
-Echo Zhang, Executive VP, Keppel Real Estate Division (China) and Head of Retail Operation China
Cities are alive with endless possibilities—familiar faces, new friends, and surprises around every corner.
As its signature event, PAC Festival will reflect a commitment to blending urban energy with community spirit, creating spaces where people and brands can collaborate in fresh ways.
It is all about slowing down and savoring life. It’s a place for meaningful connections and creative exploration—where life meets art, culture, and conversation.
PAC Festival will capture that energy by mixing music, food, sports, and pet-friendly fun into one vibrant experience.
PAC Festival
May 16–June 29; Free Entry
Park Avenue Central (PAC), 688 Changde Lu, by Wuding Lu, Jing'an District 常德路688号, 近武定路
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