From August 28-31, Zee-Ai took part in Beernanza, co-organized by Bevex and located at Sinan Mansions. During this three-day long event, consumers were able to drink a variety of craft beers and cocktails as well as enjoy food from all over the globe.
Zee-Ai x Beernanza
To take advantage of this opportunity to engage first-hand with consumers, Zee-Ai served their fans popular plant-based spring rolls and chicken nuggets. They also excitedly launched their plant-based burgers for the first time ever to consumers.
Onsite, Zee-Ai prepared both beef and Zee-Ai plant-based burgers and had consumers compare them side by side, evaluating them on appearance, aroma and flavor. When considering them before tasting, consumers felt they looked and smelled exactly the same. They also considered that the taste and the texture were quite similar too.
“If Zee-Ai didn’t tell me in advance, I really wouldn’t have been able to tell the difference between the plant-based burger and the animal-based burger,” remarked one cheerful customer. Guests happily sampled the Zee-Ai products all weekend long, and engaged with the brand through this offline marketing channel.
The plant-based spring rolls, chicken nuggets and burgers are all part of a healthy lifestyle that is both quick and convenient. The Zee-Ai products in general take into account the different tastes of both Chinese and Western styles, and they attract food lovers from all different countries and backgrounds.
This 7th annual Beernanza festival was a prime example of Zee-Ai’s commitment to conducting offline interaction marketing and promotion opportunities to connect with consumers directly. By shortening the distance between Zee-Ai and its consumers, Zee-Ai is able to enhance the user experience, gain valuable feedback for product improvement and innovation, and really understand their customer base better.
In June 2020, Zee-Ai participated in the first Shanghai Trendy Nightlife Festival and joined the Fengjing Night Market Street at BFC. During this event, PFI launched a 'Plant-Based Meat Tasting' event, helping to spread the word about Zee-Ai. The activity aimed to build an omni-channel marketing system with online and offline linkage.
Customers can use PFI's omni-channel layout, a multi-scene and multi-channel consumer buying solution to purchase Zee-Ai products in the most efficient way that fits their own personal needs. One can shop on the PFI Official Tmall store or JD.com store, with the Tmall and JD.com supermarket presence available in early September. Zee-Ai products are also available on Fresh Fresh & Meituan Maicai App on which consumers can place an order via mobile phone, and it can be delivered to your front door. One of China’s Top Retailer, RT-Mart & Auchan will also carry Zee-Ai products for a convenient pick-up option soon.
The plant-based meat alternative contenders face fierce competition, with continuous product innovation as the key competitive advantage. Zee-Ai, like most other companies in the industry, has welcomed this challenge, and gone a step further by finding a solution that utilizes their unique approach to International R&D strength and distribution. By developing such a broad spectrum of plant-based products and continuing to ensure they are readily available to consumers through a variety of channels, Zee-Ai aims to provide delicious, convenient and innovative food products to their customer base across the globe.