Last April, Kim Kardashian West launched her new fragrance line KKW Body, and the packaging certainly doesn’t leave much to the imagination. As unveiled by Kardashian West on Twitter, the perfume bottle is a mold of her body, with the inspiration for the design coming from fine art sculptures.
Recently, beauty bloggers have been having a bit of fun with the bottle on Chinese social media and ecommerce site Xiaohongshu (also known as RED), the Chinese equivalent of Pinterest and Amazon combined. These fashion KOLs have been posing for photos with the scantily dressed perfume bottle, adorning it with ribbons and other textiles.
Image via @gungunnnnn/Xiaohongshu
Image via Xiaohongshu
So far it seems like most of the reactions to this fun trend have been positive, with netizens remarking how “cute” and “hilarious” playing dress up with the bottle is. And, of course, many users are asking, “Where can I buy this?”
Kim must be loving this new trend as she watches from her verified account on the site.
[Cover image via Hongxiaoshu]