SK-II's New Ad Campaign Is Another Tribute to Single Chinese Women

By Dominic Ngai, March 5, 2019

0 0

Following up on their successful ad campaigns about modern single women in China, SK-II released another online documentary titled Meet Me Halfway, which explores the pressure these women face during Chinese New Year gatherings. 

201902/wTRiNKO6.jpegImage via SK-II.

The short film, which was released right after the weeklong holiday, details three young single women’s (physical and emotional) journeys of meeting up with their parents for the first time after years of avoiding them during the holiday due to their relationship status. 

Through the film, SK-II hopes to inspire a dialogue between the two generations on their views of marriage, and to empower women to make their own choices and shape their own destinies.

Watch a film trailer below: (VPN off)

See more Style Radar.
[Cover image via SK-II]

more news

The Golden Age of Chinese Cinema

Throughout the 1930s a large number of Chinese movie's touched upon the country's social problems and political turmoil at the time.

That's Arts & Life: Bellacross

​A Wuhan implant in Chengdu's pre-eminent music scene, BELLACROSS is busting out.

13 Useful Mandarin Phrases for Dragon Boat Festival

To help you enjoy the festival better!

Step into a Century of Luxury Design and Sound Technology

The Danish luxury lifestyle audiovisual brand Bang & Olufsen, also known as B&O, launched its latest portable speaker, the Beosound A5.

Astrology Explained: How the Stars Align to Predict Your Future

Alex Wang, Shanghai's go-to astrology reader is dishing out advice and predictions to give clients insight into their future.

Acupuncturist Evan Pinto: Treating Anyone's Anything All At Once

One-on-one with Doctor of Acupuncture and Chinese Medicine Evan Pinto

Acupuncture Explained: What is It & How Can It Help You

What is TCM and acupuncture, and is it for you?

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at Thats_Shanghai for events, guides, giveaways and much more!

7 Days in Shanghai With

Weekly updates to your email inbox every Wednesday

Download previous issues

Never miss an issue of That's Shanghai!

Visit the archives