SK-II's New Ad Campaign Is Another Tribute to Single Chinese Women

By Dominic Ngai, March 5, 2019

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Following up on their successful ad campaigns about modern single women in China, SK-II released another online documentary titled Meet Me Halfway, which explores the pressure these women face during Chinese New Year gatherings. 

201902/wTRiNKO6.jpegImage via SK-II.

The short film, which was released right after the weeklong holiday, details three young single women’s (physical and emotional) journeys of meeting up with their parents for the first time after years of avoiding them during the holiday due to their relationship status. 

Through the film, SK-II hopes to inspire a dialogue between the two generations on their views of marriage, and to empower women to make their own choices and shape their own destinies.

Watch a film trailer below: (VPN off)

See more Style Radar.
[Cover image via SK-II]

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