After opening its first Shanghai branch at L’Avenue Mall earlier this year, Danish lifestyle and rainwear brand Rains has established a second outlet at the newly renovated Shimao Festival City on Nanjing Dong Lu.
Image via Rains
Positioned as a young and energetic shopping destination, the new Rains Store Shimao is a 99-square-meter space wrapped in a glass façade and features a full range of Rains’ collection of signature jackets, bags and accessories designed with a clean Scandinavian aesthetic with bright atmosphere, utilizing birch, thermal plastic and woolen materials.
Image via Rains
The opening event took place on the evening of September 28, where the brand also launched a new collection titled ‘Mirage,’ showcasing glossy, waterproof surfaces on new, modern silhouettes. The opening also featured the ‘Rains Edit’ experience, where guests can create one-of-a-kind Rains jackets, bags and accessories with heat transfer letters and illustrations.
Cover photo via Rains. See listing for Rains Shimao Store.
See more new Shanghai Shops
0 User Comments