Rains Opens Second Shanghai Store at Shimao Festival City

By That's Shanghai, October 1, 2018

0 0

After opening its first Shanghai branch at L’Avenue Mall earlier this year, Danish lifestyle and rainwear brand Rains has established a second outlet at the newly renovated Shimao Festival City on Nanjing Dong Lu.


Image via Rains

Positioned as a young and energetic shopping destination, the new Rains Store Shimao is a 99-square-meter space wrapped in a glass façade and features a full range of Rains’ collection of signature jackets, bags and accessories designed with a clean Scandinavian aesthetic with bright atmosphere, utilizing birch, thermal plastic and woolen materials.


Image via Rains

The opening event took place on the evening of September 28, where the brand also launched a new collection titled ‘Mirage,’ showcasing glossy, waterproof surfaces on new, modern silhouettes. The opening also featured the ‘Rains Edit’ experience, where guests can create one-of-a-kind Rains jackets, bags and accessories with heat transfer letters and illustrations. 

Cover photo via Rains. See listing for Rains Shimao Store.
See more new Shanghai Shops

more news

Add These Classic Chinese Fashion Pieces to Your Wardrobe

Show off your appreciation for historical Chinese fashion with these items.

Top 9 Trending Fashion Topics in China in 2019

From crazy collabs to a Beijing bikini ban, here’s what was trending in the fashion world in China this past year.

The Real Beauty of a Beverage: Personified Fashion Sketches from Yang Yang

Check out these creative fashion sketches by Yang Yang which bring big brands to life.

Spotlight: Claire Yan, Fashion Designer and Founder of Cobbler's Suggest

Claire Yan on how her unique startup shoe business has found a gap in the market.

Spotlight: Dea Kudibal, Fashion Designer and Entrepreneur

The Danish designer on being inspired by her favorite author.

Spotlight: Shuting Qiu, Fashion Designer and Entrepreneur

The young designer on realizing her lifetime dream.

Tera Feng on Her Life as a Fashion KOL in China

A day in the life of an online influencer.

10 Year of the Pig-Themed Fashion Items

How to look festive without dressing like a life-sized hongbao.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at Thats_Shanghai for events, guides, giveaways and much more!

7 Days in Shanghai With thatsmags.com

Weekly updates to your email inbox every Wednesday


Download previous issues

Never miss an issue of That's Shanghai!

Visit the archives

Get the App. Your essential China city companion.