Rains Opens Second Shanghai Store at Shimao Festival City

By That's Shanghai, October 1, 2018

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After opening its first Shanghai branch at L’Avenue Mall earlier this year, Danish lifestyle and rainwear brand Rains has established a second outlet at the newly renovated Shimao Festival City on Nanjing Dong Lu.

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Image via Rains

Positioned as a young and energetic shopping destination, the new Rains Store Shimao is a 99-square-meter space wrapped in a glass façade and features a full range of Rains’ collection of signature jackets, bags and accessories designed with a clean Scandinavian aesthetic with bright atmosphere, utilizing birch, thermal plastic and woolen materials.

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Image via Rains

The opening event took place on the evening of September 28, where the brand also launched a new collection titled ‘Mirage,’ showcasing glossy, waterproof surfaces on new, modern silhouettes. The opening also featured the ‘Rains Edit’ experience, where guests can create one-of-a-kind Rains jackets, bags and accessories with heat transfer letters and illustrations. 


Cover photo via Rains. See listing for Rains Shimao Store.
See more new Shanghai Shops


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