Since hip-hop music has entered the mainstream (thanks to The Rap of China), adidas has started to collaborate with Chinese rappers to boost the brand’s street cred.
After Higher Brothers’ ‘Nomadic’ over the summer, a brand new music video called ‘Swag It Out’ – featuring young hip-hop talents like Al Rocco, Angel Mo, PQ, M80, DoubleX2, Rigel Davis & Fader One – dropped in mid-November to coincide with the launch of the new adidas Originals winter collection.
Watch the video below and swag along (VPN off):
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