Ofo Releases First Female-Oriented 'Princess' Bikes

By Anastasia Sukhovii, June 14, 2017

0 0

No more pumpkin carriage for Cinderella. Like a fairy god-auntie, Ofo conjured up a new 'Princess Bike' aimed for the girls.

The new fem-model is marketed as being much lighter and easier to handle, complete with skirt guards to protect the clothes from being caught in the chain, and a leather saddle to a softer seat. The cane basket up front is for "flowers or a small dog", according to the Beijing-based bike sharing startup.

Okay. It's a surprise the Princess weren't rolled out in baby pink.

"It's nice that they are offering a lighter model because the bikes are pretty heavy and difficult to handle. But it's unfortunate that it has to be gendered. I bet plenty of guys would prefer a sleeker, lighter bike just as much", says Ping, a daily bike-share user.

READ MORE: PHOTOS: 'Tuhao Gold' Shared Bikes Debut in China

The Princess isn't even all that original. It's reminiscent of a classic Pashley model released way back in the 1920s. Except, yeah, it looks much cheaper. 

Old Pashley bikes

While the vintage bicycle is a massive black-glazed metal pile with numerous details and nuances, Ofo's Princess is just sticking an iconic basket to a habitual yellow-glazed carcass. No 'ding-dong' bells, mudguards or frame-fitted pumps. 

Anyway, this decision to 'adhere to consumer demands' is a certified target-oriented strategy leading to gain more profits, especially with more and more bike-sharing brands flooding the streets.

What's next, a male-oriented bike resembling Harley Davidson?

[Images via CGTN and Pashley]

more news

Elderly Woman Fatally Hit By E-Bike Delivery Driver in Shanghai

There have been 325 accidents involving deliverymen this year, resulting in 324 injuries and 5 deaths.

Mobike Raises Prices for Shanghai Users... Again

It now costs RMB3 for the first hour, whereas it used to cost RMB2.5.

Bike-Sharing Startup Ofo Faces Very Unclear Future

A court ruling has determined that bike-sharing company Ofo has “basically no assets” and is therefore unable to repay the mountains of debt it finds itself in.

NBA's James Harden Gets into Trouble with Shanghai Traffic Police

NBA Superstar James Harden concluded his China summer tour with a lane violation.

Mobike to Increase Price in Shanghai Starting Next Week

Prices will increase beginning May 13.

KFK Podcast: Tomb Sweeping Festival and Bike Accidents

Check out this week's Kung Fu Komedy podcast!

E-Bike Riders Beware! China to Launch Strict New Rules

Many netizens are already dubbing the new regulation as the strictest one in history.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at Thats_Shanghai for events, guides, giveaways and much more!

7 Days in Shanghai With thatsmags.com

Weekly updates to your email inbox every Wednesday

Subscribe

Download previous issues

Never miss an issue of That's Shanghai!

Visit the archives

Get the App. Your essential China city companion.