Ofo Releases First Female-Oriented 'Princess' Bikes

By Anastasia Sukhovii, June 14, 2017

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No more pumpkin carriage for Cinderella. Like a fairy god-auntie, Ofo conjured up a new 'Princess Bike' aimed for the girls.

The new fem-model is marketed as being much lighter and easier to handle, complete with skirt guards to protect the clothes from being caught in the chain, and a leather saddle to a softer seat. The cane basket up front is for "flowers or a small dog", according to the Beijing-based bike sharing startup.

Okay. It's a surprise the Princess weren't rolled out in baby pink.

"It's nice that they are offering a lighter model because the bikes are pretty heavy and difficult to handle. But it's unfortunate that it has to be gendered. I bet plenty of guys would prefer a sleeker, lighter bike just as much", says Ping, a daily bike-share user.

READ MORE: PHOTOS: 'Tuhao Gold' Shared Bikes Debut in China

The Princess isn't even all that original. It's reminiscent of a classic Pashley model released way back in the 1920s. Except, yeah, it looks much cheaper. 

Old Pashley bikes

While the vintage bicycle is a massive black-glazed metal pile with numerous details and nuances, Ofo's Princess is just sticking an iconic basket to a habitual yellow-glazed carcass. No 'ding-dong' bells, mudguards or frame-fitted pumps. 

Anyway, this decision to 'adhere to consumer demands' is a certified target-oriented strategy leading to gain more profits, especially with more and more bike-sharing brands flooding the streets.

What's next, a male-oriented bike resembling Harley Davidson?

[Images via CGTN and Pashley]

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