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SK-II's New Ad Campaign Is Another Tribute to Single Chinese Women
This short film centers on three young women's journey of reaching out to their parents during CNY.
by Dominic Ngai, 05 March 2019
We Spoke with the Agency Behind SK-II's Emotional Ad Campaigns
Forsman & Bodenfors, the Swedish agency behind last year's viral SK-II 'Marriage Market Takeover' commercial, talks with us about their emotional new ad and future plans.
by Allison Bew, 05 July 2017
WATCH: 'The Expiry Date,' a New Film from SK-II
Following the viral success of last year's 'Leftover Women' ad, SK-II returns with a new film on age-related pressures faced by Asian women.
by Bridget O'Donnell, 27 June 2017
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