CRUSH Wine Festival is Back at Shanghai Xintiandi...& It's FREE!

By Sophie Steiner, October 13, 2023

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Taking place across both the indoor and outdoor space at the lifestyle hub and creative commercial space of Xintiandi, SOCIAL SUPPLY in collaboration with The Bottle Project 瓶瓶有奇 is hosting CRUSH Wine Festival for the fifth year in a row


Running from October 27-29, this year's theme is 'Uncorked Adventures: Exploring The Heart of Wine Culture.'


And the best part? It’s completely FREE to attend!

Shanghai Xintiandi

CRUSH Wine Festival allows attendees to discover the allure of Xintiandi, a vibrant lifestyle 'sanctuary' that has been a Shanghai hotspot for the past two decades.

Xintiandi in the early 2000s, a bustling Shanghai hotspot

This East-meets-West experience intertwines Chinese cultural elements with cosmopolitan flair, enticing guests with everything from Michelin starred cuisine to live performances, from diverse events to luxury shopping, all in one space. 

Xintiandi today, still one of the most popular destinations in the city

Aligning with that same ethos, CRUSH Wine Festival is also a destination in and of itself – an invitation to experience, learn and connect – making Xintiandi the ideal venue for this type of event. 

Who Can Attend?


Welcoming wine enthusiasts of all backgrounds – from professional wine experts to casual wine drinkers – the event will encourage wine exploration from vine to cellar, from Old World wines to New World wines, from time-honored classics to new-age natural wines, and everything in between.


Look forward to expanding your wine knowledge through guided tastings, winemaker meet-and-greets, wine-related interactive activities, and even wine personality tests – a true celebration of all things wine. 

How is CRUSH Different Than Other Wine Festivals?

Unlike other wine festivals, the focus at CRUSH is all about exploring wine beyond the glass – diving into the process, the grapes, the winemakers and the backstory – coupled with interaction and sharing of ideas. Attendees will have the chance to learn more about the world of both domestically produced Chinese wines as well as world-renowned international wine labels, with more than 200 unique varieties across more than 25 vendors.


Showcasing one of the widest varieties of wines that Shanghai has ever seen, guests will be able to taste wines from boutique wineries to well-known estates, from local winemakers to global producers. 

What to Expect

The event will offer two wine sections – one showcasing the ever-expanding world of Chinese wines, curated by The Bottle Project 瓶瓶有奇, and the other focusing on international bottles, with representation from South African to France, from Australia to California... and more!


The Bottle Project 瓶瓶有奇 will showcase the promising emergence of Chinese wines across numerous wine-producing regions, allowing them to take center stage at the event. The Bottle Project 瓶瓶有奇 uses wine as a medium to bridge global cultures, applying modern lifestyle aesthetic to wine tasting with undertones of Chinese context. 


For example, The Bottle Project 瓶瓶有奇 in the past has collaborated with local Chinese artists as a part of the Hidden Labels project, where wine consumers can scratch off the "cover" label to reveal a curated work of art below, one that has been designed to be directly associated with the wine itself. 


The Bottle Project 瓶瓶有奇 has also wine tasting boat tours in historic Chinese water towns, seamlessly augmenting traditional Chinese cultural village experiences with locally produced wines. 


Attendees will have opportunities to meet the winemakers, learn about the winemaking process and taste and compare various vintages with other like-minded wine connoisseurs.

Expect to interact with brands like Runaway Cow, a Chinese winery lead by an up-and-coming young Chinese winemaker, along with Domaine Le Moodie and Tinyuu, to name a few.


Attendees can also join wine workshops like Lionel Le Gal’s Chinese Wine Journey, featuring six distinct labels of domestically produced wines, or Domaine Le Moodie’s Tasting and Meet the Winemaker event. 


Max Bund from Fine Wines will lead a tasting tour of strong yet elegant wines and how to pair them with food, while The Bottle Project 瓶瓶有奇 will host a Chinese Wine Tour 'across China' right here in Shanghai. 

In additional to workshops, tastings and events, wine festival goers will have the opportunity to take home wine tools from merchandise vendors, including a chance to design their own wine bottle label.

MBTI – a customized digital survey, or wine 'personality test' – will also be on offer, allowing guests to discover their wine taste profile, based on sweetness, acidity, tannins, and flavor richness levels.


The test will match guests to wines they may enjoy that are available to sample at the festival through avatars that will help guide the wine experience. 

More than just a tasting event, CRUSH Wine Festival is a celebration of connection between wine enthusiasts, regardless of background and previous wine experience.

Raise your glass as you mingle with fellow wine fans, toasting to the future of Chinese and international wine exploration. 


A sneak peek at some of the wine brands to look forward to: 


The DJ lineup will include: Spacereturn, 小喇叭, Andrew Moo, the Melting Pot, and more! 

Event Details

Dates & Times:

  • Fri Oct 27, 2-11pm

  • Sat Oct 28, 2-11pm

  • Sun Oct 29, 2-10pm

Location: Xintiandi Style I

Tickets: Free Entry

Tasting Set Tickets*:

  • Early Bird (through Oct 27) – RMB99

  • Door – RMB119

*Includes 4x wine tasters (75ml pours) at any CRUSH booth plus 1 wine bag set

Scan the QR below to purchase your wine Tasting Set Ticket now:


Pre-Wine Event

As a precursor to the CRUSH Wine Festival, on Thursday, October 26 from 7-10pm come sample Xinjiang wines paired with Xinjiang BBQ at Anwar Kawap, located in the 758 Julu Lu courtyard space.

Entry to the event is free, with Xinjiang shaokao and snacks for sale, plus curated Xinjiang wines to taste. No RSVP required.

CRUSH After Party

On October 28, you’re invited to the CRUSH after party at The Bunker by Flask from 11pm until late. Let the good times continue with more wines and more music.

Exclusive wine cocktails by The Bunker will be for sale, along with DJ Gecko Hone and DJ SpaceReturn on the decks. Welcome drink by DripWine provided for those who RSVP, free to enter.


About The Bottle Project 瓶瓶有奇

The Bottle Project by Xintiandi is a brand that creates content and experiences focusing on Chinese wine. They aim to showcase the local customs and traditions behind the Chinese produce, sharing the flavor and stories to more people.


SOCIAL SUPPLY curates local community events through self-driven social experiences that bring people together over food, drinks, film, music and art in the form of intimate gatherings through to large-scale festivals.

[All images courtesy of CRUSH Wine Festival]

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