Rémy Martin Club is raising a glass to four decades of excellence in China, marking the 40th anniversary of its entry into the market with a grand celebration at the Guangzhou Museum of Art.
The evening saw industry leaders and VIP guests gather to unveil the Rémy Martin CLUB Cognac Fine Champagne 40th Anniversary Limited Edition, a tribute to 40 years of rich heritage and unforgettable moments.
Among the special guests were Sophie PHE, CEO of Rémy Cointreau China, Nicole Li, Vice President of Rémy Martin and Spirits China, Baptiste Loiseau, Cellar Master at Rémy Martin, and brand ambassador Li Xian, who shared the stage to honor the legacy of this iconic drink.
A Journey of Tradition and Craft
Since 1985, the Rémy Martin Club has embodied the spirit of celebration, bringing Cognac to life in homes and businesses across China.
Crafted by André Giraud, Rémy Martin’s former Chief Cellar Master, this fine champagne cognac was designed for the Chinese market with its distinctive eight-sided bottle — symbolizing prosperity and the festive nature of business banquets.
Over the years, it has evolved from a symbol of prestige in business settings to a beloved drink for every occasion, from family reunions to gatherings of friends.
In China, Rémy Martin Club has witnessed and celebrated the rise of new generations of consumers, adapting to shifting tastes and attitudes while remaining a timeless classic.
Its tagline, 'No Edges Unseen', has resonated with those seeking to celebrate the moments that matter most, encouraging individuality and joy in every sip.
The Limited Edition: A Tribute to Time and Craft
The 40th Anniversary Rémy Martin Club Li Xian Special Edition celebrates not only the passing of time but also the intricate craftsmanship behind every bottle.
With a special label that reflects the brand’s legacy — featuring vintage lines and glowing accents — this limited edition is a tribute to the journey of Rémy Martin Club through China’s dynamic cultural landscape.
As guests gathered to experience the unveiling, Li Xian spoke about his personal connection to the brand, sharing how the eight-sided bottle’s angular design reflects the brand’s multifaceted approach to life — one that embraces both tradition and the modern spirit.
Together with Baptiste Loiseau, the duo led a tasting ceremony, guiding attendees through the rich notes of the Rémy Martin Club Cognac, imparting knowledge about the terroir, the family-run vineyard legacy, and the meticulous art of blending in the Grande Champagne and Petite Champagne regions.
The evening culminated in a toast, where the sound of glasses clinking echoed across the venue, marking a new chapter in Rémy Martin Club’s legacy, one that continues to resonate with those who celebrate life’s meaningful moments.
Beyond the Glass: Immersive Experiences
As part of the celebration, the Rémy Martin Club venue was transformed into a sensory journey, with immersive installations inspired by the eight-sided bottle.
Guests strolled through galleries that captured the essence of four decades of success — from the early days of the brand’s Chinese debut to its contemporary collaborations with artists and designers.
At the bar, master mixologists crafted exclusive cocktails, pairing Rémy Martin Club with savory appetizers, offering a fresh take on the art of cocktail culture.
Every sip was a reflection of the brand’s deep-rooted connection to both tradition and modern flair.
The Next Chapter: A Legacy of Celebration
For Rémy Martin, the journey continues.
Over the next decade, the brand will continue to expand its boundaries, engaging with the evolving tastes of young Chinese consumers while staying true to its commitment to excellence and craftsmanship.
As the 40-year legacy of Rémy Martin Club has shown, there’s no limit to the possibilities when it comes to celebrating life, culture, and success.
[All images courtesy of Rémy Martin]
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