Tim Hortons, Canada's favorite coffee and donut chain, officially opened the first Chinese branch of Tims Coffee House in Shanghai today at the Central Plaza on Huangpi Bei Lu near People’s Square.
Security, as well as many red-jacketed Tim Hortons employees, were outside the store to keep the line behind the barriers. The line snaked around the side of the building and started inside a lobby at the back, where a sign stated it would be a two-hour long wait.
Image by Ruth Ilott/That's
Image by Ruth Ilott/That's
When we visited at 3pm this afternoon, the line was stationary as people were only allowed in small lots replacing departing patrons as they finished their meals.
Images via Dianping
Once inside, the reward for waiting are iconic Timmie’s items such as bagel BELTS, ice capps, double-doubles, Timbits and more. The bite-sized fried balls of dough come in two Chinese flavors (in addition to more traditional varieties): salted egg yolk and zang zang (like the ‘dirty’ chocolate-covered buns that swept social media last year).
This is the first store out of planned 1,500 branches that are to open in China over the next decade. The Shanghai location is Tim Hortons’ 4,850th store.
Watch below (VPN off):
Additional reporting by Cristina Ng.
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