15 Tips to Become a Successful YouTube Vlogger in China

By That's PRD, June 13, 2017

0 0

Matt Tye, better known by nom de guerre C-Milk, is one of the few China-based expatriates to make the leap from YouTube hobbyist to fulltime job. After reaching 100,000 subscribers, he reflects on what it took and how to do it.

READ MORE: 5 China-Based Youtubers You Need to Be Following

This isn’t a success story, it is a learning process. I am 10 percent there – not even close.

It’s about 55 to 60 hours a week working on YouTube.

It’s a starving artist thing until you put together all the skills that go into it: marketing, shooting a video, knowing how to use a camera, planning out correct topics, following trends.

My personal channel, it took about five years to get 10,000 subscribers. And then all of a sudden this year, we pushed to 100,000 subscribers. It’s blown my mind.

What contributing massively to this year’s huge growth was stepping outside of my comfort zone and covering things that would teach people something.

what-I-learned---YouTube.png

Vlogging has its limitations. If you don’t cover topics that can reach an audience outside of your core following, then you’re going to be stuck retaining the original people that liked you from at the beginning.

If I make a video called ‘walking around the streets of Changsha, Hunan,’ no one is going to watch that. But if I do a video when walking around the streets of Changsha, I make the content about how China has changed in the past eight years that I’ve lived here. Everyone knows what China is.

Ditch anything that is user friendly. You have a limitation, you’re going to reach a peak and eventually you can’t do too much more with that.

A little over a year ago I learned how to use Adobe Premiere. Did my videos immediately look better? Absolutely not, they looked way worse. I had absolutely no idea how to use the software.

Learn how to edit your video. Learn how to make a slick product.

Search engine optimization is one of the most important things. I spend about 10 hours a week on SEO.

Break the barrier between the comment section and what gets produced.

I have to script every single video. At least I have to get bullet points to know what I’m going to talk about.

If I had any doubt in my mind about bringing a pay check home to my family, I wouldn’t be doing this full time.

To do YouTube as a job is the most difficult thing I’ve ever done. It’s also the most rewarding thing I’ve ever done.


You can watch Matt Tye's videos at Laowhy86 on YouTubeRead our profiles of Tye and four other China-based Youtubers here.

more news

The 18th Festival Croisements Kicks Off in South China

Over 400 captivating events are scheduled to take place across 31 cities nationwide.

JW Marriott Muskoka Hosts Canada Day Music Festival

Mylie Taylor and many more to perform at a stunning resort in Ontario

12 Awesome Upcoming Events in Beijing

A few fun deals and events to check out around town

2 China Restaurants Make World's 50 Best 2024 List

Wing in Hong Kong is Greater China's top entry, plus the full list.

Could This Be the Year of the Chinese Fighter?

Zhang Zhilei defeats Deontay Wilder on the heels of first ever all-Chinese UFC match-up.

'School of Rock' the Musical Hits Shanghai!

Based on the hilarious hit movie

Your Selective Art & Cultural Destination in Macao

MGM COTAI, the latest integrated resort in the MGM portfolio in China, is a USD3.4 billion integrated resort that redefines the way people experience art and entertainment through innovative technology.

Posthuman Brings DJ Mag Award-winning Club Night to Beijing

Veteran UK DJ hits Beijing for the first time at Dada

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at thatsonline for events, guides, giveaways and much more!

7 Days in China With thatsmags.com

Weekly updates to your email inbox every Wednesday

Download previous issues

Never miss an issue of That's Magazines!

Visit the archives