Style Radar: Gucci Tian Prints

Last issue, we wrote about Louis Vuitton’s CCTV9 documentary featuring remarkable Chinese women. This month, we bring you another of fashion’s mega-brands: Gucci, and its take on the traditional Tian print, a classic Chinese landscape pattern depicted on tapestries dating back to the 10th century. Because luxury houses never tire of luring Chinese (or Asian, really) shoppers through new, cleverly-thought-out marketing strategies. 

Dubbed as ‘Gucci Tian,’ the collection reinvents the traditional flora and fauna motifs in a contemporary style in collaboration with a crew of all-Asian artists and designers, including China-based Cao Fei, Gu Ye, Cheng Ran and Guo Yong. Pushing the Tian branding one step further, Gucci also flooded its Instagram with all manner of Asia-inspired imagery (hashtag #GucciGram), from shoes left out on doorsteps and old Japanese women, to mysterious bucket-hatted models. Anything to win the hearts of its consumers, eh? The prints are admittedly beautiful, though. We kinda want them, really. Damn you, Gucci…

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