Scene & Heard: Nome

Nome is the newest one-stop shop to land in Ginza Mall. Located downstairs right next to Hotwind, the ultra-mod lifestyle brand offers a wide variety of Swedish-designed products for hip design junkies on a budget and is a sweet substitute for the ridiculously overpriced Muji. It’s chic and cheap – Ikea meets Miniso. There are home goods (think small, mostly lamps and wall decor), office supplies, fashion accessories and beauty products. Also on offer is a bountiful collection of basic staples for your wardrobe ranging from outerwear to shoes. It's a great spot for last-minute gift hunting. Also, for changing your identity, since you can essentially deck out your entire room and yourself from head to toe with one trip here. 

[Cover image via Valerie Osipov/That's Beijing]

See a listing for Nome