Of all the multi-brand concept stores in Shanghai, Ssa:n is probably casting the widest net in terms of product coverage. With a café operated by BLK WHT Coffee Roaster at the front and a spacious ‘home-inspired’ showroom in the back displaying everything from fashion accessories and travel essentials to home fragrance and personal care products, this new addition to Shaanxi Nan Lu aims to satisfy the lifestyle needs of the city’s urbanites.
Owned and operated by three Guangdong natives with a background in fashion and retail, Ssa:n offers a roster of independent lifestyle brands that the founders discovered while attending tradeshows around the world.
Highlights from the vast selection include organic home fragrance diffusers from French label Mad et Len and alcohol-free mouthwash from local brand Devil & Detail. Also noteworthy are the sneakers from Italian designer Marco Lagana, whose creations stand out thanks to his creative play on shoelaces.
Those who prefer something more classic and clean will appreciate the minimalistic wristwatches from the Stockholm-based Squarestreet. Display shelves at Ssa:n include small labels that give a brief profile of the brands featured, a deft touch that allow shoppers to understand the design concept and story behind these cool knick-knacks.
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