Accor, in a joint venture with Keyne Group, developed NEQTA Hotels (Nuo Ge Ya), a trendy brand and hotel portfolio consisting of upper mid-scale hotels located in some of the most in-demand destinations across China. The inaugural hotel to fly the NEQTA flag opened in Shanghai’s Xuhui District, close to the city’s World Expo site.
This easy-to-read name is derived from ‘nectar,’ the sugary beverage provided to Greek mythological characters and gods, rendering a strong sense of sophistication and Western aesthetics. In Chinese, nuo means a promise of comfortable experience. Ge and ya associate NEQTA with an elegant and graceful hotel creating a friendly and warm atmosphere.
NEQTA Hotels have appeal to tech-savvy travelers who want seamless integration of work and life while away from home. Lifestyle will also play a key role in the guest experience, with hotels featuring open and stylish lobbies that will serve as social hubs. These well-appointed public spaces will be multi-functional, incorporating innovative dining concepts that will see a breakfast and coffee shop by day transform into a vibrant cocktail bar and lounge in the evening.
Modern amenities, contemporary design and warm and efficient service will be hallmarks of the NEQTA brand. Notable hotel features will include ergonomically designed and uncluttered guestrooms with comfortable beds, rain-showers, large Bluetooth-enabled LED televisions and free Wi-Fi and high-speed internet. Business travelers will also enjoy a one-stop arrival service catering to their individual needs, and access to a selection of smaller and smart meeting areas that will have the flexibility to be converted for different uses and occasions.
NEQTA works with various popular brands for collaborations, including ALMOND ROCKS, Fuji Instax, JNBY HOME and more, to lead a fashionable lifestyle trend.
For more on NEQTA Hotels, click here.
[All images courtesy of NEQTA Hotels]