NEQTA Hotels: A New Lifestyle Hotel Brand for Today’s Young Traveler

By That's Shanghai, August 7, 2020

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Accor, in a joint venture with Keyne Group, developed NEQTA Hotels (Nuo Ge Ya), a trendy brand and hotel portfolio consisting of upper mid-scale hotels located in some of the most in-demand destinations across China. The inaugural hotel to fly the NEQTA flag opened in Shanghai’s Xuhui District, close to the city’s World Expo site.

This easy-to-read name is derived from ‘nectar,’ the sugary beverage provided to Greek mythological characters and gods, rendering a strong sense of sophistication and Western aesthetics. In Chinese, nuo means a promise of comfortable experience. Ge and ya associate NEQTA with an elegant and graceful hotel creating a friendly and warm atmosphere. 

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NEQTA Hotels have appeal to tech-savvy travelers who want seamless integration of work and life while away from home. Lifestyle will also play a key role in the guest experience, with hotels featuring open and stylish lobbies that will serve as social hubs. These well-appointed public spaces will be multi-functional, incorporating innovative dining concepts that will see a breakfast and coffee shop by day transform into a vibrant cocktail bar and lounge in the evening. 

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Modern amenities, contemporary design and warm and efficient service will be hallmarks of the NEQTA brand. Notable hotel features will include ergonomically designed and uncluttered guestrooms with comfortable beds, rain-showers, large Bluetooth-enabled LED televisions and free Wi-Fi and high-speed internet. Business travelers will also enjoy a one-stop arrival service catering to their individual needs, and access to a selection of smaller and smart meeting areas that will have the flexibility to be converted for different uses and occasions.    

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NEQTA works with various popular brands for collaborations, including ALMOND ROCKS, Fuji Instax, JNBY HOME and more, to lead a fashionable lifestyle trend.

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For more on NEQTA Hotels, click here.

[All images courtesy of NEQTA Hotels]

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