New Shanghai Shop: Atelier Intimo

By Tongfei Zhang, March 2, 2017

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Atelier Intimo is one of the most unique lingerie shops we’ve ever visited. Tucked away on the underground floor of K11 Art Mall, the first thing you’ll notice is a variety of sexy lingerie items hanging midair from ring-shaped coat racks around the compact showroom. 


Unlike traditional lingerie that claims to have the ability to reshape women’s bodies, Atelier Intimo’s chief designer Sarah Han is taking a different approach by preserving the natural beauty of the wearer. 


Using high-end Leavers lace – the same one that Italian luxury lingerie brand La Perla uses – her products are all about offering long-lasting and extreme comfort. The wires with memory function used are of high quality and are especially designed to fit Asian female bodies. Her pure silk night robes (RMB4,200), on the other hand, are all handcrafted with delicate embroidery. 


Han’s line of bras (RMB700-1,400) are also aesthetically pleasing, thanks to the pretty silk print straps and exquisite lace details. They are available in light pink, dark green, golden yellow, and elegant gray, with many of the products featuring beautiful classic colors that complement the skin tone of East Asians. She adds, “At this day and age, women shouldn’t be afraid to wear lingerie and show off their inner beauty anymore.” 

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