The Place
Tired of expensive coffee chains that are void of character? Moooooooi is a new specialty java shop which also sells fresh flowers, candles and potpourri. When we first walked by, we thought the name was a play on the French word moi, but we then sat down with co-owner Mickey Huang who explained that the name of the store actually refers to the Danish word mooi, which means beautiful.
Image via Moooooooi
This coffee shop is indeed a beautiful labor of love, as Huang revealed that the shop is dedicated to his wife – the proprietor behind the coffee shop’s branding and vision.
The Drinks
The coffee at Moooooooi is all hand-roasted by the barista, Colin, who pours her heart into her craft. On the menu, only single-origin beans are used, meaning the barista’s mastery is used to greater effect than with blends (which are considered to be a more consistent way of brewing in the commercial world). We ordered a Flat White (RMB26), which was prepared using Ugandan coffee beans. Upon first whiff, the aroma gave off a slightly roasted and nutty profile. Overall, the drink was well balanced, smooth and had notes of fruity chocolate. Lastly, this Flat White is complemented with a rich velvety finish of microfoam. What a world of difference a good cup of coffee makes.
Image via Moooooooi
Moooooooi also has six types of pour-over coffee, and a small selection of fruit teas on offer. Coffee is the main attraction; so, don’t come hungry, as there are only a few croissants, sweets and cakes on display.
The Vibe
The bright store is canvased with fresh and dried flowers, light wood accents and comfy pillows on every seat. It’s a quaint neighborhood joint to study, work or catch up with friends.
Image via Moooooooi
Power outlets are scattered throughout so you can definitely keep your laptop charged, and there’s a friendly neighborhood golden retriever who often hangs around outside.
Price: RMB30
Who’s going: coffeeholics, neighborhood creatives, dog lovers
Good for: pour-over coffee, getting your espresso fix
Nearest metro: Meijing (Exit A2), 5 minutes’ walk
Open daily, 10.30am-10.30pm; see listing for Moooooooi.
[Cover image via Moooooooi]
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