Burberry's Controversial Chinese New Year Ad Campaign

By That's, January 31, 2019

1 0

Burberry stirred up some controversy with their 2019 Chinese New Year ad campaign. The British luxury label’s attempt to honor China’s biggest holiday with a series of photos featuring A-listers Zhao Wei and Zhou Dongyu donning the brand’s newest products had one Weibo user asking, "Is this a horror film poster?" 

In particular, many criticized a couple of the family portraits from the shoot that looked like “a bunch of fu’erdai’s plotting to assassinate grandma and steal her family fortune,” according to other commenters on Weibo. Days after the initial release, the brand replaced the group shot in question on their website and various Chinese social media platforms with less creepy photos from the same shoot.


See more Style Radar.
[Cover image via Weibo]

more news

Spotlight: Shuting Qiu, Fashion Designer and Entrepreneur

The young designer on realizing her lifetime dream.

Tera Feng on Her Life as a Fashion KOL in China

A day in the life of an online influencer.

Master Chinese Cuisine Like a Pro with This Essential Cookbook

Whip up favorites like mapo tofu, kungpao chicken and ginger beef like a pro with this English-language cookbook.

3 Must-Have Recipe Books to Help You Master Chinese Cooking

Want to make your favorite Chinese dishes at home but not sure where to begin? Try these three cook books.

5 Essential Books to Help You Source Authentic Chinese Souvenirs

Looking to bring some authentic gifts back from China but not sure where to start? These books will help.

5 Must-Have Books on Chinese Tea

Here are five essential English-language books to give you a full introduction to the world of Chinese tea.

10 Essential Books on Chinese Culture

From Chinese characters to local cuisine, here are 10 must-have English-language books to help you better understand Middle Kingdom culture.

SK-II's New Ad Campaign Is Another Tribute to Single Chinese Women

This short film centers on three young women's journey of reaching out to their parents during CNY.

0 User Comments

In Case You Missed It…

We're on WeChat!

Scan our QR Code at right or follow us at ThatsShenzhen for events, guides, giveaways and much more!

7 Days in Shenzhen With thatsmags.com

Weekly updates to your email inbox every Wednesday

Subscribe

Download previous issues

Never miss an issue of That's PRD!

Visit the archives

Get the App. Your essential China city companion.