Shop is a regular series were we profile unique brands and their creative wears.
“I am waiting for my soul mate. I will spend the rest of my life making dresses for her,” says designer and hopeless romantic Zhu Xiaoqiao. Although Zhu’s dream woman likely hasn’t donned one of his dresses yet, his designs have already won the hearts of more than 400 followers on Taobao.
Zhu’s shop, Uncle Peter Pan, has set itself apart from other stores by integrating European styles of decades past with modern trends. It’s a recipe that has proven popular, with Uncle Peter Pan recently moving his 20-member team from Foshan to Guangzhou to expand.
The shop is also notable for never joining in during Taobao’s discount events, inviting the ire of some customers who have gone as far as calling the brand arrogant.
The company works at a frenetic pace, introducing two new lines each month, but that hasn’t hindered imitators, which Zhu calls the most difficult part of his business.
"I am inspired by old movies, old cities. We are doing the Hong Kong series for [2016’s fall and winter], which is my favorite. I want my customers to feel Wong Kar-wai's movies through this series," says Zhu, referencing the Hong Kong director who is most famous internationally for the romantic drama In the Mood for Love.
“I am pouring my soul into making clothes,” Zhu says, “just waiting for my other half.”
Cover: Boat Neck Dress (RMB228); Above: Flowery Dress (RMB188), White Shirt (RMB168)
Embroidery Coat (RMB398)
Embroidery Flower Dress (RMB368)
Embroidery Dress with Velvet Ribbon (RMB328)
Greenery Velvet Vest (RMB168)
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