Shop is a regular series were we profile unique brands and their creative wears.
Keeping it Chinese
“Our inspiration is Chinese culture,” says Ice Zhang, co-founder of Dynasti, explaining the brand’s ethos. “Japan has its own style and Korea has it own style. Why do Chinese people always follow overseas trends? We can keep a Chinese style with a Chinese brand.”
Dynasti’s clothing line and matching chokers were inspired by the Kuji-kiri, an ancient Taoist ritual. The ritual’s traditional chant is written in gold script on the line's pieces and is meant to help the development of the mind, body and spirit.
“We want to make every choker special, but not everything is made by hand, some are made in a factory,” Zhang says, adding that a focus on small details makes a big difference, as can be seen in the Kuji-kiri White Terminator.
Zhang and partner Koleman Chan claim they are not only selling apparel and accessories, but spreading Chinese culture. Each product that features a Chinese symbol or word comes with an explanation in English.
Cover photo: The Dragon Lady Dress (USD386). Above left: Kuji-kiri White Terminator (USD219) with Kuji-kiri knee straps (USD65). Above right: Golden Chimes White Choker (USD45).
Celebrity Love
YouTube makeup celeb Michelle Phan sports a Dynasti choker in her recent videos, referring to Dynasti as her favorite brand. It’s a major publicity coup for a company that was only founded in 2014. Zhang and Chan make most of the products in Shenzhen. The two Hong Kongers devote their free time to the brand, though both also have other jobs to support their creativity. “Dynasti is a dream that we intend to build using our own style,” says Chan. Chan and Zhang soon plan to take their operation overseas. “The majority of our customers are foreigners, especially Europeans and Americans,” explains Zhang.
Forbidden Sex Collar with Silver Hardware (RMB129).
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