About JY Communications
JY Communications is a leading multimedia company with a strong presence in China’s top-tier cities.
For over 20 years, we’ve been at the forefront of lifestyle and entertainment media, connecting local and international audiences through our digital platforms, print publications, and dynamic social media presence.
Our flagship brands deliver high-quality content across Shanghai, Beijing, Guangzhou, Shenzhen, Tianjin, Suzhou, Sanya, and beyond, covering:
News, Dining & Nightlife
Arts, Culture & Entertainment
Lifestyle, Fashion & Technology
Business, Sports & Family
With a diverse team of local and international talent, we pride ourselves on our creativity, passion for engaging storytelling, and deep a connection with the community.
We’re looking for an enthusiastic Chinese national candidate to fill the following position in Shanghai...
Digital Marketing Executive
We’re seeking a creative, detail-oriented, and socially savvy Digital Marketing Executive to help grow our digital footprint and engage our audience across multiple platforms.
Key Responsibilities:
Develop and execute content strategies for Thatsmags.com, WeChat, Instagram, Facebook, Little Red Book, and other digital channels
Plan and organize social media campaigns to grow follower engagement and expand reach
Monitor and analyze campaign performance, tracking key metrics (CTR, conversions, ROI) to optimize strategies for maximum impact
Stay ahead of trends to keep readers informed on Shanghai/China’s latest news, events, and happenings
Collaborate with editorial and sales teams to create compelling content (videos, graphics, etc.) that drives traffic and engagement, and enhances brand awareness
Work with clients to produce high-quality ads and sponsored content
Assist in planning and promoting offline events and campaigns
Ideal Candidate:
Strong English language skills, written & spoken
Passionate and a deep understanding of social media (WeChat, Xiaohongshu, Instagram, Facebook, etc.)
Enjoys creating and sharing content on personal and professional platforms
Basic video/photo editing skills
SEO knowledge is a strong advantage
Highly organized, thrives under deadlines, and loves multitasking
Team player with excellent communication skills
Passionate about Shanghai’s culture, events, and lifestyle
How to Apply:
Send your CV, cover letter, writing sample, and video/portfolio links to nedkelly@thatsmags.com with the subject: "Digital Marketing Executive Application – [Your Name]”
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