Lofi Girl Set to Enrich Back-to-School Season in China

By That's Shanghai, October 20, 2023

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You most likely have seen this popular image before – an anime girl studying by the window. While numerous adaptations exist online, the root source that inspired them all is none other than the iconic Lofi Girl.

Established in 2015, Lofi Girl has captivated millions of fans worldwide with its 24/7 live-stream of carefully curated, unique tracks, and mesmerizing music selection, accumulating over 13 million subscribers.

Lofi Girl has become a phenomenon in the realm of popular culture, solidifying its pioneering position in the world of Lofi music and anime aesthetics. Its influence extends to social media, popular culture, and business, making it an iconic symbol. 

In response to the growth of its Chinese fans, the well-loved YouTube channel has officially launched on the Chinese platforms just in time for the beginning of this back-to-school season.

Now, besides YouTube, Lofi Girl’s 24/7 livestream is also available on Bili Bili and its music on QQ music to support students during their return to school.

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Who is Lofi Girl? Lure of Lofi Music & Anime Aesthetics

Lofi music, short for 'low fidelity,' is characterized by its simple, warm, and relaxing beats with repetitive melodies, often incorporating sampling, analog music, and obscure elements. Its light melodies and warm ambiance provide an ideal background for relaxation, meditation, concentration, or focused studying. 

Hailing from France, Lofi Girl, formerly known as ChilledCow, is a YouTube channel known for its "lofi hip hop radio – beats to relax/study to," accompanied by the visuals of a studious anime girl.

Lofi Girl’s character rapidly became a recognized internet icon, and is frequently alluded to in popular culture. During the peak of the COVID-19 pandemic in 2020, Reddit even witnessed a trend of reimaging Lofi Girl against various country or regional backgrounds.

They created their own versions while drawing inspiration from Lofi Girl’s setup, such as studying by the window with a cat and headphones. She has been praised as a "role model of social distancing."

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With a history of successful collaborations with big companies like Disney or the renowned game Rocket League, Lofi Girl is expanding its artistic horizons yet again.

A recent collaboration with global titan LEGO underscores the channel’s unique ability to resonate not only with music enthusiasts, but also with industry giants, solidifying its status as a cross-industry cultural force. 

Major media outlets including Forbes and NBC News have also taken notice of this internet sensation. The New York Times has even referred to the channel as, "One of the most popular channels in the lofi family."

In April of this year, Lofi Girl introduced a new character to the mix – Lofi Boy. Lofi Boy, together with his puppy, live-streams electronic music of the 'Synthwave' genre.

Lofi Girl consistently innovates and pushes the boundaries of music and animation. Through the latest Synthwave releases, Lofi Girl consolidates its position as a true cultural phenomenon, offering listeners new experiences.

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About Lofi Girl

Since its debut in 2015, Lofi Girl has taken the world by storm, becoming the go-to destination for ambient music for studying, working, or relaxing.

With over 13 million subscribers and an iconic anime girl character, its latest introduction of the Synthwave genre solidifies Lofi Girl’s commitment to expanding its product range and offering unparalleled music experience for devoted listeners. 

If you want to experience this world, here are the official accounts of Lofi Girl on Chinese platforms...

WeChat: Lofi Girl 络菲

Little Red Book: LofiGirl

Bilibili: LofiGirl

QQ Music: Lofi Girl

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