Celebrate World Jianbing Day on April 30, Win Year's Supply

By Ruth Ilott, April 27, 2019

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In conjunction with World Jianbing Day on April 30, UnTour Food Tours are giving Jianbing lovers a chance to win a year's supply of this beloved Chinese street-food. Yes, that's right, one whole year's worth. That's a lot of eggs! All contestants have to do is contribute to UnTour's Jianbing Mapping Initiative. 

Jianbing is a classic Chinese breakfast staple that comes in many different regional flavors and textures. If you've yet to experience the wonders of jianbing, you've got to. It consists of a thin crepe that is fried on a flat griddle with an egg and then flecked with cilantro, green onions and pickled mustard tubers. Savory bean paste and hot chili paste are then lathered on to add extra flavor, while the deep-fried wonton skin (or puffy fried youtiao) gives it something extra. 

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Image courtesy UnTour Food Tours

You have four days left to upload a photo of your favorite jianbing vendor, including address details, to WeChat, Facebook or Instagram using the hashtag #jianbingmap or tagging @UnTourFoodTours. If submitting via WeChat Moments, users must screenshot the post and send their contact details to Wechat ID: UnTourFoodTours to be entered. Submissions will be collected and uploaded to the global map so that travelers and foodies know where to get top-notch jianbing. Users can find photos, videos, recipes on the global Jianbing Map

The winner will receive the equivalent of one jianbing a day for a whole year. So, what are you waiting for? Go out and support your local vendor and share the love for the tasty snack! 

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Image courtesy UnTour Food Tours

That's not all, they are selling a microfiber jianbing blanket if you want to take your love to the next level. Pretend you are a youtiao for the coziest nap ever or impress your foodie friends at your next picnic for a cool RMB200. 

[Cover image courtesy UnTour Food Tours]


See UnTour Shanghai listing here. Read more Shanghai Food & Drink News.  

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