New Shanghai Shop: Kaimen - The Swedish Space

By Dominic Ngai, January 7, 2019

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When asked to name some of the most famous Swedish companies, international chains like H&M and IKEA are generally the first to come to mind, but Kaimen, a multi-brand concept backed by Shanghai-based trade company Johan & Johan, is working hard to bring more variety to the Chinese market. 

First opened on Tmall in 2017, Kaimen’s portfolio has expanded to include a WeChat Store and an offline retailer on the fifth floor of Westgate Mall’s Isetan since last September. Visitors to ‘The Swedish Space’ will find a well-curated selection of various lifestyle brands from Sweden on display, focusing on apparel, fashion accessories, homeware, sports goods and baby products. 

Image by Dominic Ngai/That's

Highlights include TRIWA’s watches and sunglasses with classic silhouettes reimagined with the Scandinavian aesthetic, as well as Fjallraven’s colorful backpacks. Perfect for winter are the natural wool and cotton blankets from Klippan, a family company that has been producing their well-designed signature goods for the past 140 years. 

Image by Dominic Ngai/That's

In addition to featuring well-known brands, The Swedish Space also supports up-and-coming talent like Nicklas Hultman, a multi-media artist who has turned his photography work documenting everyday life in China into a series of decorative plates for Kaimen. Designed as a space that can also host workshops and events, many of the items offered in this retail shop are also available on Kaimen’s WeChat store.

Cover photo by Dominic Ngai/That's. See listing for Kaimen - The Swedish Space.
See more new Shanghai Shops.

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