Supported by the British Consulate-General Shanghai, organised by the renowned British creative media and events company Media 10, The Best of British Show, the British cultural and lifestyle gala, has confirmed its 2018 dates.

Between October 18 to 21 , the event will provide four days of fantastic experience as it did for the first time in 2017. For its debut, The Best of British Show attracted 150 brands from the UK, whose joint effort exhibited the authentic British lifestyle in detail with an array of experiences and adventures.

Over 18,500 visitors were gravitated towards the event and left with plentiful of rewards, while exhibitors had the chance for a first-hand close look at the exciting Chinese market. Brands were able to better understand the market and build networks at last year’s event.

Visitors looking for business opportunities and consumers interested in British culture and lifestyle both had a grasp of the real British way and parted with eagerness for more.