Craft Baijiu Brand 白8 Is Changing the Baijiu Game in China

The 白8 Baijiu Launch Weekend is bringing baijiu back!

by That's Shanghai, 06 April 2021

Moutai's Quirky Marketing: From Coffee to Hotel Rooms

Moutai is once again caught up with unconventional marketing.

by Billy Jiang, 18 September 2023

Moutai Sells for RMB9 Million at Sotheby's London

A crate of aged Kweichow Moutai sold for GBP1 million in auction on June 18.

by Joshua Cawthorpe, 22 June 2021

Chinese Couple Detained for Making Over 800 Fake Moutai Bottles

A couple have been detained and 800 bottles of fake Moutai were seized by police in Wuhan.

by Joshua Cawthorpe, 09 September 2021

6th Grader Drinks 7 Bottles of Baijiu, Rushed to Hospital

It's hard for us to imagine anyone – let alone a sixth grader – consuming anywhere close to seven bottles of baijiu.

by Jesse Pottinger, 17 July 2017

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