If the medium is the message, it's surely revealing that news of Xi's bun outing first broke in social media, when several eyewitnesses uploaded photos on Sina Weibo, China's Twitter. The images quickly went viral. One Weibo user gushed, "Fellow users, my eyes did not deceive me! Here are the pictures!" Another quipped, "The whole city smells like buns." Many users lauded the president as "calm" and "low-key."
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