Introducing URFAMILY, a Platform for Chinese Families

By That's Shanghai, June 16, 2017

Tailored to meet the growing needs of Chinese families and the developing digital media landscape, we have decided to launch URFAMILY, the first diversified Chinese-language information platform under parent company HK Focus Media. The brand was officially launched in April 2017.

Independent from HK Focus Media’s flagship publications, That’s Magazines and Urban Family, URFAMILY has a core mission of dedicating itself to providing authoritative information to elite Chinese families.

URFAMILY’s high-quality coverage dives into household, health, entertainment, fashion and other hot topics. It also offers professional educational consulting and essential overseas resources for local readers focused on improving their children’s education. Additionally, a variety of interactive events will be organized under the URFAMILY brand, bringing leading education concepts and the international lifestyle to a Chinese audience.

URFAMILY is also cooperating closely with hundreds of schools and educational institutions across the country, covering kindergartens, bilingual schools, international schools, higher education and institutions of educational training. A comprehensive, ever-growing, user-friendly database with customized content for each school is available right at your fingertips on URFAMILY’s website.

URFAMILY is now officially available on three major platforms: a Website, a WeChat account and a Weibo feed. Stay tuned for more announcements on URFAMILY’s online cross-platform promotions and offline family events by subscribing to each of these channels.

About HK Focus Media

HK Focus Media Group is a multi-media company based in top-tier cities across China, with a comprehensive portfolio of products. Besides our top two brands, That's Magazines and Urban Family, which are China's leading high-quality English-language publications, we have print magazines, city and national websites, mobile and tablet apps, strong social media presence, regular supplements, interactive events, customized advertising solutions and culture-oriented travel excursions. Deeply connected with the local market and culture, we have been in business in China for nearly 20 years. With a vibrant mix of local and international staff, we focused on delivering exceptional editorial content across a variety of different platforms.

Editorial: tracyxing@urbanatomy.com
Advertising: sales@urbanatomy.com
Events/Branding: marketing@urbanatomy.com