Nike & Jordan Basketball Experience Store Description

Just months after suing a Chinese shoe company for using the Mandarin transliteration of his name on its kicks, Michael Jordan is back in Beijing. But this time he’s getting back to what he knows best – making money. Sorry, we mean ‘basketball.’ The legend’s Jordan brand has teamed up with long-time collaborator Nike to open a 608sqm store dedicated to hoop-shooting. The sprawling mall space features a customization studio and a ‘Nike+ Basketball Trial Zone,’ where shoppers take part in drills with store staff. Oh and sneakers. Lots and lots of sneakers.